The 15th century, somewhere deep in the jungles of Central America. Seated on a mountain, with a view of his Kingdom, we find Montezuma — Monty for his friends — King of the Aztecs and unofficial Emperor of chocolate. Monty sips some fifty cups a day, and when the need is high, he even bathes in the medicinal benefits of what he and his friends called Xocolatl. At that time no bars with nuts, no: chocolate was a precious good brewed from Holy beans. Hot chocolate avant la lettre, if you want.

Meet conquistador Cortes, a man with grand plans of conquest. He was that impressed by the nectar that he decided to take the colorful beans home, across the ocean to Spain. But his countrymen, sweet tooths as they were, found nothing in the bitter broth. They added vanilla and sugar, left the strong herbs for what they were et voilà: du chocolat!

In no time, the entire Mexican Coast region was filled with cocoa plantations and the Spanish could hardly keep up with the incoming gold pieces earned by this profitable business. Chocolate was the new favorite delicacy of the Spanish aristocracy and soon found its way to others of blue blood, spread across the continent.

About half a dozen centuries later the search for the best chocolate has not yet come to an end. Or has it? In his laboratory located in the heart of Ghent doctor Van Laethem has been experimenting with gourmet chocolate for years. The apex for a doctor with chocolatier-aspirations? The creation of a chocolate bar where you sink your teeth into without having to feel guilty. Filled with love and the best of cocoa, minus the problems that lactose intolerance or gluten allergies involve. Divine!


At King Monty we’re committed to making 100% natural, vegan chocolate. Three important aspects are essential to us:

Mother nature
Creating mouth-watering chocolate is our ultimate goal, but only if we can minimise the impact on mother nature. We have just one planet and we have to cherish it. With this in mind, our principles are firmly based on sustainability and ecological awareness. It’s the least we can do for our planet!

Animal welfare
Our planet is something we care deeply about, like the animals that live on it. We put animal welfare first when preparing our chocolate and choosing the ingredients. Our conscious selection of suppliers and exclusion of harmful products is our main priority. So rest assured, with our animal-friendly ingredients you know you’re doing good.

Your health
We want you to love chocolate and stay in shape. Enjoy the deep rich taste of our gluten-free and lactose-free chocolate with guiltless pleasure and with respect for your body. Your health is our happiness.